As most of you saw on my social media channels, I took a little trip to Grand Rapids, Michigan last week to visit Meijer for a fall fashion preview. While I’m sure many of you are familiar with the Midwest super center pioneer, this was my first experience with the brand, and I have been dying to tell you all about it.
While I was in Grand Rapids, I met up with other notable Midwest bloggers Candace of Live Love and Read, Tieka of Selective Potential, Nina of The HSS Feed, Andrea of Blonde Bedhead, and Alexis of That Chic Lex. Together, we learned about the process of curating seasonal clothing lines for Meijer as we took tours of the corporate office, got an exclusive preview of Meijer’s fall line, and even got to chat with Venita James, the director of product development and apparel at Meijer. It was truly the most unique and transparent experience I have ever had with a brand.
During my busy three days in Grand Rapids, the girls and I had many opportunities to try on different looks and push our own fashion boundaries with “style challenges,” all the while getting to know each other over fall themed picnics and hair and makeup tutorials from Pantene and CoverGirl.
Before touring Meijer and getting a first hand look at what goes into the buying and trend forecasting process, I would have never thought to look for on-trend clothing at a super center. However, I have found so many pieces from Meijer that I cannot wait to incorporate into my fall wardrobe. You can take a look at my first guest post on Meijer’s very own fashion blog, meijerstyle.com, here: Three Tops To Buy Now and Wear Through Fall. Be sure to check back to see my take on some of the Meijer pieces I scored during my trip!